Case center

At the UPF Barcelona School of Management, together with Pompeu Fabra University, we have always opted for the best techniques when it comes to transmitting knowledge to students, thus equipping them with the basic knowledge and preparing them to develop successfully in the professional field.

We have also shown a clear desire to strengthen the link between university and business, either with the incorporation of professionals from the business world to the team of professors, or with the presentation of real cases to explain the theoretical content.

With this Case Center we want to take a further step towards the use of innovative techniques that maintain teaching excellence. Thus, from this section (web), we will make available to students, teachers and professionals a selection of case studies that best describe real situations in companies and that reinforce the basic concepts of the world of finance.

We invite all professors who wish to collaborate in this Case Center, in order to enrich it and, at the same time, provide other professors with a useful and attractive tool to maintain the high quality of their teaching.

We will classify all the cases in the following thematic areas:

  • Accounting and finance
  • Strategy and Entrepreneurship
  • Law and Public Management
  • Marketing and Communication
  • Operations and Technology
  • Economics and Health Sciences
  • People and Organisations

For more information, contact

Case Methodology

What is the case method?

The case method was originated at Harvard Law School in 1870, when Christopher Langdell introduced it as a strategy for the training of professionals.

It is an active teaching technique that focuses on the investigation by students of a real and specific problem that helps them to acquire the basis for an inductive study (Boehrer and Linsky, 1990); that is, it is a learning method based on active and cooperative participation and on the democratic dialogue of students on a real situation (Asopa and Beye, 2001).

In the specific case of the field of business management, the case method represents a specific situation in a company, with real data to be interpreted in order to be able to prepare an analysis of the company's current situation that affects decision-making. Once the case has been presented and the company's current situation has been described, a series of questions are proposed to focus on one of the proposed solutions that will help the management team to make decisions.

In this way, by analyzing the problem or situation posed, students can put into practice the knowledge they have acquired and make a set of decisions that would affect the operation of the company.

How to use it?

The main objective of the case method is for students to work on the basis of a real situation and to reflect on this situation and then pool the different ideas. Thus, it is a methodology that involves a higher degree of involvement on the part of the students and also on the part of the teachers.

At first, the teacher presents the case and launches a series of questions to make the students reflect. Subsequently, the students, in a reasonable amount of time, must read the case in depth and propose solutions to the challenges posed to improve the company's situation.

Once the case has been presented, and after the students have done their work, the most important part of this methodology will take place: the sharing of ideas and the discussion of alternatives to provide the company's managers with actions that will improve its future. In this phase, the teacher will only act as moderator and will emphasize those important aspects that should be highlighted or questioned in order to generate debate.

It is important to emphasize that in the case methodology there is no right and wrong answer, but the most important thing is the argumentation of the proposals for decision making within the company.


Boehrer, J. y Linsky, M. (1990). Teaching with cases: Learning to question, New directions for teaching $ learning, Vol. 42, pág. 1-130.

Asopa, B i Beye, G. (2001). Appendix 2: The case method.

Subscribe a case

For the acceptance of cases it is essential to follow the following rules of preparation:

  • The title of the case should appear on the first page and, at the bottom of the page, this annotation: "Case written by name and affiliation of the author(s). Year of writing".
  • All published cases will bear the logo of the UPF Barcelona School of Management, together with that of the institution from which the author(s) originate(s).
  • The font of the text should be Times New Roman, size 12 and 1.5 point line spacing; paragraphs should begin without indentation, and all headings should be aligned to the left.
  • Cases may be written in Catalan, Spanish or English.
  • Tables, graphs or figures should be called figures and should be original (if they are not, the source should be indicated). In addition, they should have an order number (for example: figure 1, figure 2...) and a title, which should be noted at the foot of the figure. Due to problems of composition, authors should not assume that the figures will be located in the same place where they appear in the original, so expressions such as "in the following figure..." or "the figure on page 11..." should be avoided. In terms of wording, a reference such as "figure 2 shows..." should be used.
  • Bibliographic citations should appear in parentheses and contain indications of the author(s), the year of publication and the page(s) referred to; for example: (Blake, 1992: 72-83), Blake (1992: 22) or (Blake et al., 1992: 72-83). Words or phrases written by the author in another language should be in italics. Bibliographical references should be added at the end of the paper under the title "Bibliographical references" and should be arranged alphabetically by authors and according to the following criteria for standards, articles, conference papers and books:
    • BENJAMIN, J.J. i BRENNER, V.C. (1974) "Perceptions of Journal Quality" The Accounting Review, April, 99.360-362
    • PINA, V., i TORRES, L. (1999) "Análisis de la Información Externa, Financiera y de Gestión de las Administraciones Públicas", Instituto de Contabilidad y Auditoría de Cuentas, Madrid.
  • Citations of the same author and year will be differentiated by a letter after the corresponding date (for example: 2000a, 2000b...). For the assignment of the letters, a temporal order will be used and, if it is not known, an alphabetical order of the cited works will be used.
  • The text of each paper will be structured in sections, subsections and other minor divisions. These divisions should be presented as follows:
    • 1.2.1. main subsections in italic type (body 12)
    • Secondary sub-headings in round type (size 12)
  • The case may follow the structure proposed below:
    • Introduction and brief history of the company.
    • General description of the sector, competition, opportunities and threats.
    • Description of the company's current situation and key aspects to be analyzed.
    • Questions to be answered.
    • Annexes.
    • Bibliographical references.

Cases, together with the corresponding technical note, should be sent to

Technical Note

The technical note, in addition to the style and format determined in the instructions for the preparation of the case, must include the following sections:

  1. Synopsis of the case.
  2. Target audience: indicate the recipients of the case developed, whether they are undergraduate or graduate students, or industry professionals, etc.
  3. Learning objectives and key issues.
  4. Teaching method: describe how the case can be used in class. For example: ask open questions to generate discussion, offer ideas for group work, suggest how learning can be consolidated at the end of the session, and so on.
  5. Discussion questions: ask questions to promote discussion of the case in class.
  6. Answering the questions raised by the case.
  7. Background to the case: provide references to supplementary material relevant to the case or other related materials. You can also provide information about "what happens next", which is often of great interest to students.
  8. Multimedia: include links to video clips and audio files relevant to the case.

Case Repository

Accounting and finance

  • 3M. Kristelle Domingo, Lisa-Marie Sicard, Estefanía Galván, Jacqueline Raffel,2020 (download)
  • Air China. Víctor Caparrós, Thomas Mustafa, Oscar Orellana and Lucas Parés, 2020 (download)
  • Alencop. Jaume Gil i Pujol, 2020 (download)
  • Alphabet. Èlia Adroher, Marta Elorduy, María Flores, Maria Huertas and Abel Rosado, 2020 (download)
  • Ascensors EBYP, SA. Vega Rueda, Marina Fuster Agustín, Didier Carpeta Cano, Xavier Crivillés Gassó and Alberto Escartín Pérez, 2020 (download)
  • Bimba y Lola. Gisela Pérez, Nieves Guadalupe, Ramón Díaz, Paula Gutiérrez and Queralt Obiols, 2019 (download)
  • BMW group. Kiona Obere, Elisabeth Hanousek, Filippo Bolini and Danielle Kotter,  2020 (download)
  • Bon Preu. Oriol Amat and Pilar Soldevila, 2021 (download)
  • Caixa d’Enginyers. Oriol Amat and Jordi Carrillo, 2021 (download)
  • Companyia Cervesera Montseny. Ignacio Casero Gayo, Guillem Fort Barberà, Ferran García González, Jon Lacoste Arregui and Alex Moros Calleja, 2020 (download)
  • Cellnex. Queralt Baizan, Eloi Bribian, Miguel Carvalho, Ainhoa Falcón and Irene Valbuna, 2020 (download)
  • DAMM. Jinyu Yang, Mara García Pérez, Nahid Bouzid and Nuria Madroñal Colomé, 2020 (download)
  • Danone. Natalia Lisa, Maria Romeu, Laura Sánchez and Laia Vivet, 2020 (download)
  • Dentix. Fàtima Vidal, 2021 (download)
  • Disney. Neus Linares, Anna Cardona and Mireia Carrera, 2019 (download)
  • Distribuidora Uruguaya. Sabrina Beloqui, Juan Martín Echeguía, Marta Segú and Sara Oliva, 2020 (download)
  • eCooltra. Arnau Bach, Irene Casañé and Adrián Flores, 2020 (download)
  • Grifols. Bernat Coromina, Clara Ferri, Sergi Otero i Albert Planella, 2020 (download)
  • H&M. Erola Palau, Madelaine Rosas, Sebastian Prieto and Magdalena Paula Brück, 2020 (download)
  • Inoxpa. Sergio Hernández Haro, 2021 (download)
  • Ilunion Hotels. Marcos Acosta, Juan Carlos Ardila, Cristian Leonardo Bonino and José Ignacio Medina, 2021 (download)
  • Jocs & Games. Oriol Amat, 2021 (download)
  • Macy's. Nirali Singh, Karol Bąk and Yawen Pan, 2019 (download)
  • Mango. Laura Alboquers, Anna Bellot, Laia Ollé, Sisquella and Olga Triay, 2020 (download)
  • Munich Re. Jiacen Xie, Zhongfu Chen and Israel Paredes, 2021 (download)
  • Nestlé. Clara Aguilar, Cristina Hey, Laura Plaza and Sara Zayas, 2019 (download)
  • Netflix. Jordina Arbós, Raquel Bonillo, Laura Cariñena and Sergio Pareja, 2019 (download)
  • New Finances: ¿El Netflix de las finanzas?. David Igual, 2020 (download)
  • Nora Plast. Grujo Pejakovic and Luz Parrondo, 2018 (download)
  • Norwegian. Maria Eugenia Castro Gilardoni, Rosa Montserrat Lengua, Joan Pibernat Tirado and Viviana Bahamonde Carcamo, 2020 (download)
  • Qualcomm. Alessandro Fumi, Andreu Dominguez Ramonet, Alessio Mariani, Nick Lammers and Otis van der Meij, 2020 (download)
  • Samsung. Arthur Rijsberman, Kadeem Williams, Frits Van Den IJssel and Clemens Alnor, 2020 (download)
  • Siemens. Marc Perpiñan, Montse Castillo, Damià Rodríguez and Iker Rodríguez, 2020 (download)
  • Singapore Airline. Linda Kivine, Helen Weidler, Julia Florensa and Wera Wilkko, 2020 (download)
  • Spotify. Albert García, Ana Martín, Markel Iglesias, Antonio Martín and Lluís Quintana, 2020 (download)
  • Tesco. Maria Sallent, Nerea Pérez and Paula Valenzuela, 2019 (download)
  • Tesla. Elena Cacciapaglia, Marc Solé, Alessio Matrone and Ruggero Giordano, 2019 (download)
  • Turris. Ainoa Calvo Burrueco, Hans-Peter Zartenar and Katherine Benites, 2020 (download)
  • Unilever. Berta Algueró, Luka Markovic, Rita Rodríguez and Sandra Verneda, 2020 (download)
  • Veritas. Clàudia Muratet, Mònica Segura, Joana Carrillo and Aina Vesa, 2019 (download)
  • Volkswagen Group. Enric Miralbell, Daniel Alvarez, Jordi Rua, Ignacio Marin, Jan Bosch and Ignacio Gómez, 2020 (download)
  • Walmart. Konstantin Bakharev, Maksim Smirnov, Mariia Grebenshchikova and Dmitrii Pravotorov, 2020 (download)
  • Zalando. Katrin Mazurek, Verena Schneider and Jonas Michalzik, 2019 (download)
  • Zinkia. Andrés Crespo, Jorge Sirera and Valentina Tiberio, 2019 (download)

Law and public management

Coming soon

Economics and Health Sciences

Coming soon

Strategy and Entrepreneurship

  • Amazon. Susana Domingo and Fàtima Vidal, 2021 (download)
  • ByHours. Susana Domingo and Fàtima Vidal, 2020 (download)
  • Logifruit. Carolina Luis, 2021 (download)
  • Santafixie. Susana Domingo and Fàtima Vidal, 2020 (download)
  • TIC116 Digital Data Driven. Susana Domingo and August Mabilon, 2020 (download)

Marketing and Communication

  • Abacus Cooperativa. Carolina Luis-Basa, 2021 (download
  • Banco Leche Materna. Raquel Borrás, Noa Cortiñas, Gemma Duran, Maider Juaristi, Sara Milian, Queralt Prat, Anna Prats, Patricia Ruiz and Salvador Vidal, 2020 (download)
  • Hula Poke. Carolina Luis-Basa and Alberto Lempira Guevara, 2020 (download)
  • Instituto de Religiosas de San José de Girona. William Santander Hernández, 2020 (download)
  • Mercabarna. Manel Masià, Jaume Riera, Anna Vives, Alba Vilanova, Conxita Esteve and Xavier Ribera, 2020 (download)
  • Quimidroga. Jordi Inglada, Iris Roldan and Roger Prat, 2020 (download)
  • SEAT GNC. Miquel Arranz, Montse Cantos, Javier Contreras, Núria Llabina and Diego Sábat, 2020 (download)

Operations and Technology

  • Bureau Veritas. Iker Caballero, Ferran Gascon, Candela Mazaira, Ferran Iliva and Andrea Rumí, 2019 (download)
  • CoopAir: Blockchain Business Model. Clara Vilargunter, 2018 (download)
  • Nostrum. Júlia Comabella, Chloé Nicolau, Paula Torres and Jingjie Ye, 2019 (download)
  • RM Autogroup. Susana Domingo and Agustí Mabilon, 2020 (download)
  • TMB. María Calba and Rosa María Lamoglia, 2020 (download)

People and Organizations

  • Social Value: UPF-BSM. Sònia Marzo and Ramon Bastida, 2021 (download)
  • Implantació d'un mapa de riscos a la UPF-BSM. Francesc Roca and Pilar Soldevila, 2021. (download)


  • Haier. Alfons Cornella, 2020 (download)
  • Algebra de Doblin. Alfons Cornella, 2021 (download)
  • Innovation Approaches. Alfons Cornella, 2021 (download)