Business cases

Just like Pompeu Fabra University, UPF Barcelona School of Management has always prided itself on its use of optimum techniques for transferring knowledge to its students, equipping them with the basic knowledge underpinning a successful career in the business world.

UPF Barcelona School of Management has also always demonstrated a clear will to strengthen the link between the university and businesses, whether by means of incorporating professionals from the business world into its teaching team or by harnessing real-life cases when explaining theoretical content.

The Case Portal represents yet another development to the innovative techniques upholding our trademark teaching excellence. With this in mind, this section of the website will provide students, teachers and professionals etc. with a selection of the practical cases that best illustrate real-life situations in companies, helping reinforce basic concepts within the financial world.

We are therefore delighted to invite all interested teachers to contribute to the Case Portal in order to further enrich its content and provide other teachers with an attractive and useful tool for maintaining the high quality of their teaching.

All cases selected will be classified according to the following subjects:

  • Accounting and finance
  • Strategy and entrepreneurship
  • Law and public management
  • Marketing and communication
  • Operations and technology
  • Economics and health sciences
  • People and organisations

For more information, please contact

Case Methodology

What is the case method?

The case method was developed in 1870 as an educational strategy by the Dean of Harvard Law School, Christopher Langdell.

An active teaching technique, the method is based on research carried out by students on specific, real-life problems in order to help them acquire the foundations for an inductive form of study (Boehrer and Linsky, 1990). Such a learning style is based on active, cooperative participation and on generating democratic dialogue between the students on a real-life situation (Asopa and Beye, 2001).

In the field of business management, the case method represents a specific situation in a company, with real data to be examined by students in order to develop an analysis of the company's present situation that will affect all subsequent decisions made. Once the company's present situation has been described, a series of questions is posed in order to focus on one of the solutions proposed to help the management team make decisions.

Analysing the problem or situation at hand thus allows the students to put the knowledge acquired throughout their course into practice and make a series of decisions that would affect the running of the company.


The main aim of the case method is for students to work on a real-life situation, allowing them to make reflections and then share their ideas. It is therefore a form of methodology that requires a greater degree of participation from the students, as well as from the teacher.

The first step is for the teacher to introduce the students to the case, asking them a series of questions to guide their analysis. The students then have a sufficient amount of time to examine the case in detail and propose a series of solutions to the challenges to have emerged in order to improve the company's prospects.

Once the case has been presented to the students and they have begun examining it in detail, the most important element of the method comes into play. This phase sees the students sharing their ideas and discussing alternatives to provide the company's managers with initiatives that should give them hope for the future. During this process, the teacher serves only as a moderator, highlighting key elements of the case or playing devil's advocate in order to generate debate.

It must be stressed that the case method does not involve correct and incorrect responses, with the most important aspect the debating of proposals for the company to use in its decision-making process.


Boehrer, J. y Linsky, M. (1990). Teaching with cases: Learning to question, New directions for teaching $ learning, Vol. 42, pág. 1-130.

Asopa, B i Beye, G. (2001). Appendix 2: The case method.

Subscribe a case

Cases submitted to the Case Portal must meet the following criteria in order to be featured:

  • Page 1 must include the title of the case and the following phrase at the bottom: "Case published by name and affiliation of the author or authors. Year of publication".
  • All cases published will feature the UPF Barcelona School of Management logo along with that of the institution to which the author or authors belong.
  • The text must be written in Times New Roman font, size 12, with 1.5 line spacing and non-indented paragraphs. Titles must be left aligned.
  • Cases may be written in Catalan, Spanish or English.
  • Tables, graphs and figures will be referred to as figures and must either be original or indicate the source and listed in numerical order (such as figure 1, figure 2, etc.). Titles must be located underneath the figure. Due to formatting issues, authors must not assume that figures will appear in the same place as in their original text, and should therefore avoid the use of phrases such as "in the following figure..." or "in the figure on page 11", etc. Authors must instead use the number to refer to the figure, such as "figure 2 shows...", for example.
  • Bibliographical references must appear in parentheses, referring to the author or authors, the year of publication and the relevant page or pages, such as: (Blake, 1992: 72-83), Blake (1992:22) or (Blake et al., 1992: 72-83). Any words or phrases written in another language must be placed in italics. Bibliographical references must be placed at the end of the work under the title "Bibliographical references", alphabetically ordered according to author and the following formats for regulations, articles, papers presented at conferences, and books:
    • BENJAMIN, J.J. i BRENNER, V.C. (1974) "Perceptions of Journal Quality" The Accounting Review, April, 99.360-362
    • PINA, V., i TORRES, L. (1999) "Análisis de la Información Externa, Financiera y de Gestión de las Administraciones Públicas", Instituto de Contabilidad y Auditoría de Cuentas, Madrid.
  • References to the same author and year must be differentiated by means of a letter placed after the corresponding date (for example, 2000a, 2000b, etc.). Letters should be ordered chronologically, or if dates are unknown, according to the alphabetical order of the works cited.
  • Each work must be structured in sections, sub-sections and other smaller divisions within these. The divisions must be structured in the following fashion:
    • 1.2.1. Main sub-sections in italics (font size 12)
    • Secondary sub-sections in normal script (font size 12)
  • The case may be structured as follows:
    • Introduction and brief company history
    • General description of the sector, the competition, opportunities and threats
    • Description of the company's current situation and the key elements to be analysed
    • Issues to be resolved
    • Annexes
    • Bibliographical references

All cases should be sent along with their adjoining technical note to

Technical Note

Apart from adhering to the style and format guidelines outlined in the regulations for case publication, the technical note must feature the following sections:

  1. Case synopsis
  2. Target audience: state those to whom the case is of interest, whether undergraduate, Master's or post-graduate students or professionals in the sector, etc.
  3. Learning objectives and key elements
  4. Form of teaching: describe how the case may be used in class. Suggest, for example, open questions that may be asked to stimulate debate; offer ideas for group work; suggest how learning may be consolidated at the end of the case session, etc.
  5. Questions for debate: list questions for promoting debate on the case in class.
  6. Response to the issues to have emerged in the case.
  7. Case antecedents: provide references to complementary material relevant to the case or other related material. Information may also be provided on "what happened next", which is often of interest to the students.
  8. Multimedia: Include links to video and audio clips relevant to the case.

Cases repository

Accounting and finance

  • 3M. Kristelle Domingo, Lisa-Marie Sicard, Estefanía Galván, Jacqueline Raffel,2020 (download)
  • Air China. Víctor Caparrós, Thomas Mustafa, Oscar Orellana and Lucas Parés, 2020 (download)
  • Alencop. Jaume Gil i Pujol, 2020 (download)
  • Alphabet. Èlia Adroher, Marta Elorduy, María Flores, Maria Huertas and Abel Rosado, 2020 (download)
  • Ascensors EBYP, SA. Vega Rueda, Marina Fuster Agustín, Didier Carpeta Cano, Xavier Crivillés Gassó y Alberto Escartín Pérez, 2020 (download)
  • Bimba y Lola. Gisela Pérez, Nieves Guadalupe, Ramón Díaz, Paula Gutiérrez y Queralt Obiols, 2019 (download)
  • Companyia Cervesera Montseny. Ignacio Casero Gayo, Guillem Fort Barberà, Ferran García González, Jon Lacoste Arregui y Alex Moros Calleja, 2020 (download)
  • Cellnex. Queralt Baizan, Eloi Bribian, Miguel Carvalho, Ainhoa Falcón y Irene Valbuna, 2020 (download)
  • DAMM. Jinyu Yang, Mara García Pérez, Nahid Bouzid y Nuria Madroñal Colomé, 2020 (download)
  • Danone. Natalia Lisa, Maria Romeu, Laura Sánchez and Laia Vivet, 2020 (download)
  • Dentix. Fàtima Vidal, 2021 (download)
  • Disney. Neus Linares, Anna Cardona y Mireia Carrera, 2019 (download)
  • Distribuidora Uruguaya. Sabrina Beloqui, Juan Martín Echeguía, Marta Segú y Sara Oliva, 2020 (download)
  • eCooltra. Arnau Bach, Irene Casañé y Adrián Flores, 2020 (download)
  • H&M. Erola Palau, Madelaine Rosas, Sebastian Prieto and Magdalena Paula Brück, 2020 (download)
  • Inoxpa. Sergio Hernández Haro, 2021 (download)
  • Ilunion Hotels. Marcos Acosta, Juan Carlos Ardila, Cristian Leonardo Bonino, José Ignacio Medina, 2021 (download)
  • Jocs & Games. Oriol Amat, 2021 (download)
  • Macy's. Nirali Singh, Karol Bąk y Yawen Pan, 2019 (download)
  • Mango. Laura Alboquers, Anna Bellot, Laia Ollé, Sisquella and Olga Triay, 2020 (download)
  • Nestlé. Clara Aguilar, Cristina Hey, Laura Plaza y Sara Zayas, 2019 (download)
  • Netflix. Jordina Arbós, Raquel Bonillo, Laura Cariñena y Sergio Pareja, 2019 (download)
  • New Finances: ¿El Netflix de las finanzas?. David Igual, 2020 (download)
  • Nora Plast. Grujo Pejakovic y Luz Parrondo, 2018 (download)
  • Norwegian. Maria Eugenia Castro Gilardoni, Rosa Montserrat Lengua, Joan Pibernat Tirado y Viviana Bahamonde Carcamo, 2020 (download)
  • Qualcomm. Alessandro Fumi, Andreu Dominguez Ramonet, Alessio Mariani, Nick Lammers and Otis van der Meij, 2020 (download)
  • Samsung. Arthur Rijsberman, Kadeem Williams, Frits Van Den IJssel and Clemens Alnor, 2020 (download)
  • Siemens. Marc Perpiñan, Montse Castillo, Damià Rodríguez. and Iker Rodríguez, 2020 (download)
  • Singapore Airline. Linda Kivine, Helen Weidler, Julia Florensa and Wera Wilkko, 2020 (download)
  • Spotify. Albert García, Ana Martín, Markel Iglesias, Antonio Martín and Lluís Quintana, 2020 (download)
  • Tesco. Maria Sallent, Nerea Pérez y Paula Valenzuela, 2019 (download)
  • Tesla. Elena Cacciapaglia, Marc Solé, Alessio Matrone y Ruggero Giordano, 2019 (download)
  • Turris. Ainoa Calvo Burrueco, Hans-Peter Zartenar y Katherine Benites, 2020 (download)
  • Unilever. Berta Algueró, Luka Markovic, Rita Rodríguez and Sandra Verneda, 2020 (download)
  • Veritas. Clàudia Muratet, Mònica Segura, Joana Carrillo y Aina Vesa, 2019 (download)
  • Volkswagen Group. Enric Miralbell, Daniel Alvarez, Jordi Rua, Ignacio Marin, Jan Bosch and Ignacio Gómez, 2020 (download)
  • Walmart. Konstantin Bakharev, Maksim Smirnov, Mariia Grebenshchikova and Dmitrii Pravotorov, 2020 (download)
  • Zalando. Katrin Mazurek, Verena Schneider y Jonas Michalzik, 2019 (download)
  • Zinkia. Andrés Crespo, Jorge Sirera y Valentina Tiberio, 2019 (download)

Law and public management

Coming soon

Economics, health management and science

Coming soon

Strategy and entrepreneurship

  • Amazon. Susana Domingo y Fàtima Vidal, 2021 (download)
  • ByHours. Susana Domingo and Fàtima Vidal, 2020 (descargar)
  • Santafixie. Susana Domingo and Fàtima Vidal, 2020 (download)
  • TIC116 Digital Data Driven. Susana Domingo y August Mabilon, 2020 (download)

Marketing and comunication

  • Abacus Cooperativa. Carolina Luis-Basa, 2021 (download
  • Banco Leche Materna. Raquel Borrás, Noa Cortiñas, Gemma Duran, Maider Juaristi, Sara Milian, Queralt Prat, Anna Prats, Patricia Ruiz y Salvador Vidal, 2020 (download)
  • Hula Poke. Carolina Luis-Basa y Alberto Lempira Guevara, 2020 (download)
  • Instituto de Religiosas de San José de Girona. William Santander Hernández, 2020 (download)
  • Mercabarna. Manel Masià, Jaume Riera, Anna Vives, Alba Vilanova, Conxita Esteve y Xavier Ribera, 2020 (download)
  • Quimidroga. Jordi Inglada, Iris Roldan y Roger Prat, 2020 (download)
  • SEAT GNC. Miquel Arranz, Montse Cantos, Javier Contreras, Núria Llabina y Diego Sábat, 2020 (download)

Operations and technology

  • Bureau Veritas. Iker Caballero, Ferran Gascon, Candela Mazaira, Ferran Iliva and Andrea Rumí, 2019 (download)
  • CoopAir: Blockchain Business Model. Clara Vilargunter, 2018 (download)
  • Nostrum. Júlia Comabella, Chloé Nicolau, Paula Torres i Jingjie Ye, 2019 (download)
  • TMB. María Calba y Rosa María Lamoglia, 2020 (download)

Human resources and organizations

  • El valor social: UPF-BSM. Sònia Marzo i Ramon Bastida, 2021 (download)


  • Haier. Alfons Cornella, 2020 (download)
  • Algebra de Doblin. Alfons Cornella, 2021 (download)