Information for:

  • Masters
  • Postgrad courses
  • Courses
  • Faculty and research
  • About UPF-BSM

Postgraduate Course in Digital Transformation of Organizations

Postgrado en Transformación Digital de las Organizaciones.

Postgraduate Course in Digital Transformation of Organizations

UPF-BSMPostgraduate coursesPostgraduate Course in Digital Transformation of Organizations

Digital transformation involves a challenge for the strategic vision, business development and adaptation of the team and the culture of organizations. The Postgraduate Course in Digital Transformation of Organizations gives you the strategic and global vision necessary to manage a transformation process going beyond technology or the point of view of a single department.

Digital transformationIndustry 4.0Future work
Next edition
Classes start16 October, 2023
Program ends28 May, 2024 (To be confirmed)
ECTS credits30
ScheduleMonday and Tuesday from 6.00 pm to 9.00 pm
Price5500 €

The Postgraduate Course in Digital Transformation of Organizations prepares you to successfully face the new digital paradigm that affects companies and institutions, both at a strategic and operational level.   

Throughout the course you will identify the changes caused by digitization in society, and how this affects companies and the creation of new business models. You will learn how to develop a digital transformation plan for your organization in the short and long term, and will also learn the main strategies and tools to undertake strategic analysis, project management, business improvement and cultural change that affects both customers and employees.

All this will come from leading experts in business transformation and digital strategy, and be complemented with real cases of important companies in our country, explained by top-level professionals from their management teams.

Why choose this program


Program focused on multiple sectors

The only training in Barcelona that focuses on the digital transformation process of organizations and businesses, with a global approach and not only focused on internet-based businesses or on a single functional area.


Gain a strategic vision

It provides a global strategic vision of the digital transformation of organizations but which is applicable to different areas and departments, from operations, marketing, communication and human resources to the general management itself.


Learn from leading experts

With an expert teaching staff who have applied these strategies in real digital transformation projects in leading multinational companies, SMEs and public administrations.


Methodology based on real projects

The methodology we use is based on real transformation projects where each student faces challenges and engages in work with professional interlocutors.


Postgraduate course comes highly-recommend by students

Recommended by 100% of the participants on the most recent courses.

Who is it for?

The Postgraduate Course in Digital Transformation of Organizations is aimed at professionals and managers interested in delving into digital culture and its transformative capacity to produce changes in organizations and open new avenues and business models. It is also aimed at communication and marketing professionals with the ability to undertake projects that take advantage of the digital environment and new forms of consumption and dissemination, as well as human resources professionals who need to be aware of the cultural change necessary in organizations to take on the new challenge.


The program is structured in 6 modules throughout which a global and strategic vision of the digital transformation of a company is provided. The development of the Final Postgraduate Project involves the application of all that has been learnt throughout the course.

Understanding the environment
Digitization of Core Business
New business models
New culture and change management

The final project must respond to a professional challenge connected with reality. 

It is divided into different goals that will have to be submitted as documents and also presented to the group of participants, who will provide peer feedback:

  • Idea: need and opportunity
  • Action plan, resources and derived projects
  • Communication plan and Change Management plan
  • Indicators and results

Note on the Curriculum

The information contained in these pages is for information purposes only and may be subject to change in the adaptation of each academic year. The definitive guide will be available to students in the virtual space before the start of each subject.

Complementary activities

The Postgraduate Course in Digital Transformation of Organizations also includes the possibility of participating in practical activities and activities for personal and professional growth such as:

  • UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.

This module extends throughout the academic year and is made up of 3 areas of knowledge that constitute the identity traits of the UPF-BSM: Communication; Entrepreneurship and Innovation; and Planetary Well-being and Humanities. 

All the subjects of the BSM Inside module are 100% online and have been designed as self-learning subjects: from the first day of the subject until the end of the term you will have all the teaching materials available on the eCampus and you can work with the material and the different activities that it contains at your own pace, according to your availability and in a self-organized way. 

Qualification obtained

Once you have passed the program, you will obtain an electronic degree (e-Título) for the Diploma de Postgrado en Transformación Digital de las Organizaciones, issued by the Pompeu Fabra University.

The e-Título is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.


The Postgraduate Course in Digital Transformation of Organizations has an expert teaching staff from real transformation projects. It also has the guidance and experience of the professional team at RocaSalvatella, a leading international consultancy in the field of digital transformation.

Academic directors


Collaborating faculty

  • Josep Aballó
    Specialist in business transformation and acceleration due to the incorporation of digitalization and customer experience at the core of the strategy.
    Industrial Organization Engineering from the UPC.
  • Magalí Benítez
    Specialist in digital marketing and Director at Polièdric.
    Bachelor in Economics and Business Sciences from the University of Barcelona.
  • Albert Cañigueral
    Communicator, lecturer, researcher, writer and teacher.
    Consultant, for a responsible use of technology in the digital society.
    He has been Generalitat de Catalunya’s Open Data, Transparency and Collaboration General Manager. Multimedia engineer by the Universitat Ramon Llull.
  • Lluís Escribano
    Senior Manager with more than 10 years of experience in business transformation.
    Master's in Digital and Direct Marketing from UPF Barcelona School of Management.
  • Carlo Ferri
    Specialist in digital business development, marketing and communication.
    PhD in Physics, Master in Digital Marketing & ecommerce, and in corporate and strategic communication by UPF Barcelona School of Management.
  • Lluc Guarro
    Specialist in innovation and organisational transformation. Director of digital business and innovation at RocaSalvatella. Degree in economics & executive from the Universitat Pompeu Fabra and MBA from ESIC.
  • Enrique Hidalgo
  • Josep Maria Martorell
    He holds a degree in Physics from the Universitat de Barcelona and a PhD in Computer Science from the Universitat Ramon Llull.
    He was General Manager of Research at the Generalitat de Catalunya. Since April 2016 he is an associate director of the BSC.
  • Bet Matoses
    Expert in Service Design and Design Thinking, specialized in the design of brand, product and service strategies with a completely digital approach.
    Bachelor's Degree in Political Sciences and Administration from Pompeu Fabra University and Degree in Industrial Design from IED.
  • Elena Mondelo
  • Erik Rigola
  • Elisabet Roselló
  • Nacho Rosés
    Expert in digital strategy and its implementation with a strong emphasis on results.
    Bachelor's Degree in Economics and Business Studies from Pompeu Fabra University and MBA from ESADE.
  • Albert Solana
    Specialist in digital transformation and Big Data. Passionate about analysing how technology transforms society with a global vision of the digital impact on cities, companies and people.
    Bachelor in Computer science and MBA from ESADE.
  • Alex Tortosa
  • Gerard Vélez Vivas
    Specialist in corporate social networks and digital responsibilities. Expert in processes of collective intelligence in companies for business growth.
    Bachelor in Statistics from the UPC and Master's in Advanced Management of Human Resources from ESADE.


The program is based on active participation methodologies.

One of the central elements of the program is the Final Postgraduate Project (TFP), which is worked on throughout the course in a transversal manner. It is divided into monthly goals to guarantee the follow-up of each aspect and promotes peer feedback.


Participatory methodology

At the end of each module, you will have to provide your personal and critical summary of the main learnings, both in the sessions and in the cases presented. These analyses will be shared through various techniques.


Postgraduate Final Project

It is an individual project of digital transformation that will be followed throughout the course by a mentor. The project will have to be real and needs to be presented to actors with the capacity to execute it. The work will become part of your professional portfolio.


Personalised support

The Graduate Management will assign you a mentor according to the characteristics of your Final Project. The mentor will act as a guide and will challenge your thinking and ideas. He/she will also help you identify teachers, projects, companies and reference activities to contrast and enrich your project against.


Continuous evaluation: 60%

Project evaluation: 40%


The On-Campus&Live methodology allows you to follow the program in person and also remotely.

In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students (a maximum of 15 places per course) will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.

Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems, and professional simulations allow the student to connect theory and practice, acquire advanced skills, and achieve learning which is transferable to the job. The face-to-face modality is enriched with elements of online programs (virtual learning environment, multimedia resources, among others) so that the learning experience of the two subgroups is equally satisfactory.

You will have:

  • Master's or postgraduate work to learn by doing
  • A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops
  • Digital resources and audiovisual blocks for online learning
  • Active methodologies for transferable learning

Professional Future

The program brings together professionals with validated experience who want to specialize in the field of digital transformation in order to take a step up in their careers, respond to the needs of their company, and start or open new lines of business. The program offers great opportunities for networking.

Student profile

The Postgraduate Course in Digital Transformation of Organizations brings together professionals from different places and training backgrounds, predominantly Business Administration and Management, Communication, Marketing and Advertising, and various Engineering, Life Sciences and other social Sciences.

All participants have validated professional experience and stand out in consulting, banking, the automotive industry, the pharmaceutical industry and HR. The program is open to any business sector.

The diversity of studies and business areas of the participants contributes to creating a multidisciplinary, collaborative and enriching spirit for all.


Average age


Number of years of professional experience


International students

Career opportunities

The Postgraduate Course in Digital Transformation of Organizations provides in-depth training in digital culture and its transformative capacity to produce changes in organizations, open new avenues and business models, and undertake projects that take advantage of the digital environment and new forms of consumption and diffusion.

Likewise, it provides the knowledge needed to lead the cultural change in organizations in order to take on the new challenge. Its main professional opportunities are:

  • Head of digital transformation: You will lead digital transformation projects in organizations and open new avenues and business models. You will understand the environment and the current business model, so that the levers that have to be pulled for digital transformation to take place are seen.
  • Head of innovation: You will master the trends and the different innovation ecosystems that are emerging. You will define innovation areas. And you will be able to lead the process from the challenge to the idea, to the solution, to the pilot and to the launch of innovation initiatives.
  • Head of customer experience: You will detect the needs of customers, the new services that need to be designed and created, and measure experiences.
  • Head of digital marketing and/or communication: You will take advantage of all the potential of digital marketing to attract, convert and retain customers, and exploit all channels in an omnichannel way.
  • HR business partner: Oriented to helping the Organization's teams to work on talent, the development of digital skills, and change management.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Grants and discounts

Alumni discounts

If you are a member of our alumni associations or of one of our partner universities, we offer you a series of applicable discounts on the amount of tuition for your program.

Learn more

UPF Employee Discounts

If you are a member or family member of an employee of the UPF group or belonged to the collaborating institutions of the UPF Barcelona School of Management, you can enjoy a series of applicable discounts on the tuition fees for your program.

Learn more

UPF Partner Latinoamerican Universities Discount

If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).

*Discount not compatible with other scholarships, discounts and reductions.

Learn more


Financing simulator

You can choose how to finance your studies by consulting our simulator.

Go to the simulator

Collaborating entities

In addition, we collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links. 

Caixa d'Enginyers
Future studentFind all the information you need to prepare your future