Online Postgraduate Course in SEO and SEM


Classes taught in:
Start of classes:
04 February 2021
End of program:
12 May 2021
Program type:
Postgraduate Program
Tuition fees:

The Online Postgraduate Course in SEO and SEM provides comprehensive training in two essential disciplines that are closely linked in the digital world: SEO and SEM.

Taught by teachers and professionals on the frontline in these fields, the program will provide you with advanced knowledge and skills aimed at professional practice. During the academic year you will learn how search engines and online optimization work, how to design and undertake advanced optimization campaigns, and how to use different analysis tools. You will also learn to design pay-per-click programs and you will receive training in the latest techniques in online marketing so you can resolve real problems efficiently and effectively.

The Online Postgraduate Course in SEO and SEM is aimed at graduates in communication, information, advertising and public relations, as well as graduates in social sciences or technical degrees who wish to specialize in the world of SEO and online marketing. It is also aimed at professionals in communication, optimization, online marketing and the Internet in general who wish to complete and improve their qualifications.


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You can choose how to finance your studies between 3 and 59 months by consulting our simulator and receive an answer in less than 24 hours. You can also check the special bank loans available to participants in the UPF Barcelona School of Management.


Why this program?

  1. It will prepare you to grow in the labour market of SEO and SEM, which develops day after day.
  2. The teaching staff is comprised of SEO and SEM professionals from the frontline and university lecturers in digital information with extensive experience.
  3. The innovative didactic methodology is adapted to the characteristics of each student thanks to its flexibility. This innovative and motivating methodology also enables students to comfortably study online and therefore obtain the best results possible.
  4. The use of audiovisual means like videos and webinars allows for direct and fluid communication between the teacher and student.
  5. It forms a part of a collection of programs on digital information that are fully consolidated and that have received good ratings, both from students and regulatory organizations for postgraduate education in Catalonia and Spain.


  • Design pay-per-click and search engine optimization programs.
  • Optimize advanced search skills and smart scanning.
  • Optimize the use of the advanced options of search engines.
  • Create and make full use of content.

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Further academic information on the Online Postgraduate Course in SEO and SEM is available on the website of the Academic Director:

Twitter of the Online Postgraduate Course in SEO and SEM.