
La Ying, originària de la Xina, va treballar sis anys com a sales manager B2B abans d’inscriure’s a l’MBA, on va tenir l’oportunitat d’aprendre a partir de casos pràctics reals i entendre com es gestiona un negoci en diferents contextos, especialment a escala global. Valora haver desenvolupat un pensament pràctic, dominar metodologies clau i enriquir-se amb les perspectives dels seus companys. Recorda especialment la simulació empresarial, on la intensa competència entre equips li va ensenyar com les estratègies poden donar lloc a resultats diversos. Ho descriu com una experiència enriquidora, totalment recomanable a aquells que vulguin emprendre o avançar en la seva carrera professional.

I’m Ying Shen, I’m from China, and I worked for six years as a B2B Sales Director.
I’m Ying Shen, I’m from China, and I worked for six years as a B2B Sales Director.
I feel that this experience has opened my eyes in many ways. We explored many interesting and highly practical real-world business cases that helped me understand how businesses operate in different contexts—especially in a global environment.
When I arrived, I learned to think more practically. Now I’m familiar with frameworks, methodologies, and I know how to approach any problem. I’ve also learned a lot from my classmates and gained valuable perspectives.
After this journey, I studied at UPF-BSM and still believe in the importance of creating long-term value. I especially remember the business simulation, where we worked in teams with different strategies in a highly competitive setting. It was an enriching experience because each team made different decisions and the outcomes varied accordingly.
I would highlight how the program opened my eyes to different ways of doing business in a global context. Learning through real cases and practical exercises gave me a structured and very useful approach to problem-solving. Plus, sharing the experience with classmates from diverse backgrounds gave me new perspectives and ways of thinking.
I would absolutely recommend this program to anyone who wants to start their own business or advance in their professional career. It’s a major challenge—very demanding, but in a good way. That’s why I highly recommend it. I hope that everyone who comes here can launch their own project and take charge of their professional future.
Tu també pots impulsar el teu futur a la UPF Barcelona School of Management. Potencia les teves habilitats i coneixements per desenvolupar-te professionalment.
Master of Science in International Business
Màster Universitari en Negocis Internacionals. Master in International Business
Full Time MBA
“Un equilibri únic entre el rigor acadèmic i experiències reals amb professionals líders de la indústria”


“El meu propòsit professional és avançar cap a la sostenibilitat i generar un impacte positiu.”



“Com a marketer volia potenciar el meu coneixement tecnològic, especialment en IA.”

