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About UPF-BSM

What is UPF-BSM

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About us#aboutus

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Estamos entrando en una nueva era de automatización inteligente; las empresas que no se adapten corren el riesgo de desaparecer y los profesionales que primero se adapten liderarán esta área.

Ricard Bonastre

IA para Marketers

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

<ul><li>The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.</li>
	<li>You will be notified of the admission decision in writing.</li>
</ul>

Admission

<ul><li>Resgistration must be paid within a 15 days after the admission.</li>
	<li>Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
	<ul><li>Stamped and/or authenticated photocopy of your university degree.</li>
		<li>Stamped and/or authenticated photocopy of your transcript of records.</li>
	</ul></li>
	<li>If you have a foreign degree, we will indicate you in the admission letter the specific instructions of the documents required</li>
	<li>Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place</li>
	<li>If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 1548.</li>
	<li>The remaining tuition fees must be paid 2 weeks before the start of the course.</li>
</ul>

Enrolment

Application for admission

Applications for admission will be evaluated when you complete the following steps:

<ul><li>Complete the online admission form.</li>
	<li>Pay the €120 admission fee. This amount will be returned if you are not admitted.</li>
	<li>Send the following documents through the online platform e-registrar:
	<ul><li><a href="https://www.bsm.upf.edu/documents/admission-letter-video-upf-bsm-en.pdf" target="_blank">Presentation letter or video</a></li>
		<li>CV</li>
		<li>Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)</li>
		<li>Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)</li>
		<li>Scanned copy of ID Card or Passport</li>
		<li>Passport-size photo (jpg format)</li>
	</ul></li>
</ul>Additional documents may be requested in certain cases. 
Applications are subject to the number of places available on the program.

Complete your application within the next admission rounds:

The Master in Marketing is divided into 4 large study modules with the Master's Final Project being carried out at the same time. The schedule for compulsory subjects is from 6 pm to 9 pm. For elective subjects, schedules may be between 9 am to 3 pm and 2 pm to 5 pm.

Strategic Marketing Planning

Brand Management

Consumer Insights: Market Research

Communication Management

Master's Final Project

Elective

Note on the Curriculum

<ul><li>Ricard Bonastre Verdaguer 
	He has a degree in Philosophy from Barcelona University and a Master's in IT Management from La Salle - Ramon Llull University. Founder and CEO of BYRatings. Entrepreneur, Business strategist, and executive developer with international experience in Internet, R+D environments, Universities, Public Administration, Insurance, and Banking. </li>
	<li>Albert Camprubí Rovira 
	Managing Partner of Cuick 
	He has a degree in Sports Sciences from the Ramon Llull University and a Master in Marketing and Communication from the Ca'Foscari University of Venice, and a Master in Sports Management from the UPF-BSM. He has worked in the field of retail marketing, digital marketing and logistics in companies such as Decathlon and Nike.</li>
	<li>Josep Estalella Camós 
	CRM Project Manager at Hewlett Packard (HP) 
	MBA from ESADE</li>
	<li>Jordi Garolera Berrocal 
	Professor at ESCI-UPF 
	PhD in Business Administration from IESE</li>
	<li>Thibisay Coromoto González Rodríguez 
	Professor at Pompeu Fabra University. 
	Strategic Communications and Change Management Consultant. 
	Master in Integrated Communication and Master in Corporate Event Management and Protocol by Complutense University of Madrid.</li>
	<li>Gem Romero 
	Head of Strategy at Lola Mullen Lowe advertising agency. Holds a degree in Business Administration from ESADE and an MBA from the same school. He is the coordinator and professor of the Master's in Strategy and Creative Management at UPF Barcelona School of Management.</li>
	<li>Dagoberto Itriago 
	Professor of Market Research at UPF. Holds a Master’s in Applied Social Research Techniques from the Autonomous University of Barcelona. Specialist in the Technology and Data Analysis Area of the Làbora Program (Barcelona City Council).</li>
	<li>José Luis Marín 
	Adjunct professor in the Marketing Department at UPF Barcelona School of Management and associate professor at Pompeu Fabra University. Holds a Master’s in International Business from the University of Texas at Austin, a Master’s in Administration from ITESM, Monterrey Campus, and a degree in Industrial and Systems Engineering from ITESM, Monterrey Campus.</li>
</ul>

Collaborating faculty

The teaching team of the Master in Marketing is made up of experts and professionals in the field of marketing, who have a strategic vision and a long track record in the field of research.

<ul><li>Product Manager</li>
	<li>Brand manager</li>
	<li>Communication departments</li>
	<li>Head of Sales Department and Sales Manager</li>
	<li>Digital Marketing Manager</li>
</ul>

With the Master in Marketing you will be able to work in any multinational company where you will develop the commercial strategy of a product and its implementation in each market. You will also be able to convey the vision, mission, values, and objectives of your company.

By knowing how to define the strategy of your product and brand, you will be able to develop yourself in mass consumption marketing, where you will achieve a good position in the market to increase the income and sales of your company.

The Master in Marketing is aimed at young professionals who want to access the marketing department of a company through rigorous, updated, and transversal training.

At the end of the course, you will have acquired the knowledge and skills necessary to create a marketing strategy, online and offline, for any company. You will also put into practice the mode and dynamics of leadership, with a serious and professional behaviour, using practical and theoretical tools that allow you to choose markets and strategic planning of marketing management according to your product or brand.

Number of years of professional experience

The Master in Marketing is made up of students from different countries who are looking for an official and updated training, all of them with a common goal: to train to the maximum in the field of Marketing with a global dimension and an international perspective.

The Master in Marketing is characterized by offering an interactive learning experience. Classes are complemented by conferences and seminars so that the student acquires all the necessary knowledge to become a marketing professional.

Seminars

Mentor

Master in Marketing

UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Ibero-American university and the 16th placed university in the world, among those under 50 years of age, according to the Times Higher Education ranking. 

UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.

The Master in Marketing is ranked, for the third consecutive year, among the best master's programs in marketing in the world, according to the QS Business Masters Ranking 2025, one of the most prestigious and consulted rankings in the sector.

The Master in Marketing is an official master's degree and has the academic recognition of the Ministry of Education of the Government of Spain. This accreditation certifies all the official university master's degrees that we teach and recognizes the <a href="https://www.bsm.upf.edu/en/about-us/quality" target="_blank">quality</a> of our educational model in accordance with the criteria of the European Higher Education Area (EHEA).

The Master in Marketing is the training you need to be able to access this professional market. It will provide you with the practical and strategic foundations to run a marketing department, incorporating the latest trends and tools from both online marketing and the latest offline marketing and communication techniques.

Study at a school accredited by EQUIS, an international distinction that guarantees the quality of&nbsp;our institution and makes us the 1st school&nbsp;of management linked to a public university&nbsp;with this accreditation in our country. 
&nbsp;

International recognition

The academic contents are updated year after year by active professionals in the sector and are fuelled by new marketing trends to develop both offline and online marketing strategies.

Get to know the professional reality

Thanks to its contents and its analytical vision taught by teachers from national and international universities, it is internationally ranked among the 40 best master's in its speciality by Eduniversal.

Position in rankings

You will be trained by a teaching team made up of professors from top-level national and international universities and professionals from renowned companies and institutions that will provide you with a fully functional knowledge of marketing.

Learn from great experts

The program will give you access to professional practices in marketing departments of top-level companies in different sectors and fields.

Connect with the professional world

With this master you will obtain a transversal vision of marketing that will allow you to work in its multiple specialities: branding, corporate communication, and international marketing or digital marketing, among others. You will apply techniques to efficiently devise a brand strategy, knowing your consumer, who they are made up of, and the use of consumer insights for correct decision-making according to your market.

You will acquire the skills to design and execute the marketing mix, based on the marketing strategy and the financial analysis of your company. You will be an efficient expert in decision-making based on quantitative and financial techniques applied to marketing.

All this under the guiding hand of experts and professionals of marketing in companies, as well as researchers from UPF specialized in the analysis of markets and in the most strategic new marketing trends.

The Master in Marketing is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.

With an increasingly demanding market, the UPF Barcelona School of Management Master in Marketing, a program for an international audience, aims to raise marketing to its maximum potential. You will have a complete experience, where you will not only be provided with the necessary tools to design a marketing plan, but you will also learn to implement it according to your product, communicate it comprehensively, and determine its success.

A large number of external entities and institutions offer financial aid options to students who want to enrol on one of our master programs and postgraduate courses. 
 

<ul></ul>

External financial aid

If you are a member of our alumni associations or of one of our partner universities, we offer you a series of applicable discounts on the amount of tuition for your program.

Alumni discounts 

If you are a member or family member of an employee of the UPF group or belonged to the collaborating institutions of the UPF Barcelona School of Management, you can enjoy a series of applicable discounts on the tuition fees for your program.

UPF Employee Discounts

If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).

*Discount not compatible with other scholarships, discounts and reductions.

UPF Partner Latinoamerican Universities Discount

Apply for our Merit Based Scholarship, awarded to those who prove they have talent and motivation.

Merit Based Scholarship

In addition, we collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links.&nbsp;

You can choose how to finance your studies by consulting our simulator.

CaixaBank

BBVA

Caixa d'Enginyers

AGAUR

Go to the simulator

The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.