Talent spotting and assessment in the sporting events industry


Classes taught in:
Start of classes:
23 March 2020 (to be confirmed)
End of program:
23 March 2020 (to be confirmed)
Class times:


Tuition fees:

Knowing how to invest in talent in a strategic sense, learning about the various structures in different competitions and understanding audiences gives professionals dedicated to sports management the edge to succeed.

In order to really understand the business generated by the industry of sporting events, key questions must be addressed in a scientific fashion.

By means of the debate of theoretical questions and solving practical cases, this Executive Education program covers:

  • Economic analysis of the sports industry

- Structure of leagues and business models
- Competitive and financial equilibrium
- Delivery of sporting events
- Wages and performance
- Investing in talent and signing players
- Regulations in the sporting industry

  • Economic taxation for players and teams

- Description of methodologies for assessing talent
- Elements determining the costs of football transfers
- Media visibility and popularity
- Negotiating skills
- Salary raises and sports “stars”

What will you learn?

  • Learn about particular aspects of the industry of sporting events and the related business opportunities
  • Different methodologies for identifying and appraising sporting talent
  • Evaluate the profitability of investments in signing players

Who is it for?

  • Managers of clubs and leagues
  • Players’ representatives and agents
  • Analysts and students of the entertainment industry
  • Managers of sponsors
  • Sports managers
  • Sports professionals

Director of Studies

Pedro_Garcia_del_BarrioPedro García del Barrio, with a PhD in Applied Economics from the University of Navarre, is a Professor of Economics at the International University of Catalonia.