Online Postgraduate Course in Innovation and Design Thinking

The only postgraduate course in innovation and entrepreneurship that combines the 4 main methodologies in innovation: Design Thinking, Service Design, Lean Startup and Agile Methodologies.

  • Innovation
  • design thinking
  • agile
Next edition
Classes start
23 February, 2022 (To be confirmed)
Program ends
22 June, 2022 (To be confirmed)
ECTS credits
2600 €

The Postgraduate in Innovation and Design Thinking is an instrumental program with which you will apply the methodological tools necessary for the management of disruptive or incremental innovation. The study plan will allow you to develop a strategic response to the emergence of new paradigms and the impact of new technologies on business models and ways of managing organizations. Upon completion, you will be able to apply the necessary innovation techniques for the creation and optimization of experiences, products, and services.

Today, companies require more innovation and entrepreneurship, more flexibility, more speed, and more responsiveness for their customers/users. Adapting to new challenges passes through the application of new methodologies both in large, and small, and for-profit and non-profit organizations. This is why the postgraduate course covers not only Design Thinking, but various innovation systems.

With the Postgraduate in Innovation and Design Thinking you will acquire an in depth and current vision under the guidance of renowned experts in this field, and you will learn to apply business models and new technological and methodological tools that organizations use in their daily management. You will prepare yourself to create an innovative culture, and to lead and implement change in all types of organizations. The main objective of the program is for you to become an agent of value creation for the entire organization and to know how to detect new business opportunities.

The program is structured in 2 large credit modules: the strategic module and the instrumental module.

The first module of the study plan, called “Innovation and strategic analysis”, is taught in person and forms the basis of the course. It will orientate you on the current innovation map at an international level, focusing on providing knowledge about the trends, possibilities, and realities that the field of innovation presents today. Concepts such as: innovation in different sectors, new business models and technologies, disruptive innovation, innovation ecosystems, and digital transformation in companies, among others, are addressed there.

The second module of the course, called "Tools for innovation", will be the practical part. In this module you will learn and apply, during more than 40 hours of practical group workshops, various decision-making systems and innovation tools such as Design Thinking, Service Design (user experience), Lean Startup, and Agile Methodologies. This module is taught in a blended mode, that is, it intersperses face-to-face and online sessions.

Why choose this program


Learn about current tools

You will be trained to know how to manage, from start to finish, an innovation project. The program is structured in practical and instrumental workshops to equip you with the tools that you can apply in the real world immediately.


Online-Remote Methodology

It combines online training, with the monitoring of classes by videoconference so that you can talk about your doubts with the expert teacher and collaborate in real time with your colleagues. Flexibility always takes precedence in our training, and that is why we record the sessions so that you can consult them later if you have not been able to connect.


Learn about the main methodologies in a single program

This program brings together the main innovation methodologies in a single program so that you can have a range of tools to select the most appropriate when you face a challenge in terms of innovation.


Obtain a prestigious international qualification

You will obtain a qualification backed by the recognition and academic quality of the Pompeu Fabra University, the number 1 university in Spain. The diploma does not mention the study methodology (online).


Learn from industry experts

We will connect you with teachers of the highest academic level and recognized experience in Innovation who will instruct you in a real and tangible way in the best practices in innovation.

Who is it for?

Program aimed at managers of functional areas, intermediate positions, entrepreneurs, consultants, people responsible for innovation and development in any sector or activity, who want to know and acquire the tools and knowledge concerning innovation in the business world. All this by applying creative and effective techniques that allow us to understand the threats and opportunities generated by the power of current technologies and the possibilities of new products, services, and business models.

Admission and enrolment


The postgraduate course is divided into 2 modules.

  • The first module "Innovation and strategic analysis" is made up of videoconference classes with expert teachers in various areas of innovation.
  • The second module "Tools for innovation" is very practical and combines individual online work and practical classes by videoconference.

Innovation and strategic analysis

How to innovate and why it matters

You will learn to carry out an innovation project, from the identification of challenges derived from the business model, to the identification and management of opportunities, ending with a systematic way of designing proposals that can be prototyped.

Culture of innovation in companies, innovation management

You will learn about the management of innovation as part of the management of a company. We will delve into why the success of innovation is linked, to a large extent, on how it relates to the rest of the company. You will learn how being an ambidextrous company contributes, and how innovation management translates, into managing risk and agility to create new value for customers.

Key factors with high market impact in innovation processes

We will analyse the market factors that directly condition innovation processes, from demand to legislation itself. You will learn specific examples in each area and analysis processes for each of them.

Digital transformation

You will identify the changes caused by digitization in society and how this affects companies.

Innovative ecosystems

You will learn the characteristics of a successful entrepreneurial ecosystem. We will specifically analyse the success factors of the case of Barcelona.

Optimization of web operations and conversions with new technological tools

(Blockchain, machine learning, augmented reality, among others): You will learn to use technologies that will help you increase the speed of processes in your company, reducing recurring jobs without added value and minimizing the risk of errors. You will see management tools that improve the conversion to sales of visitors to your company's website.

Tools for innovation

Design Thinking

We will facilitate the vision and techniques of this innovation methodology, with the aim of learning to design new products, services, and even new businesses that adapt to the new needs of consumers.

Service Design

Through the analysis and mapping of the customer experience, we will devise and prototype new solutions—whether physical or online—that enrich their experience, always taking into account the business vision.

Lean Startup Method

You will learn about this user-centred methodology based on experimentation to launch your innovative business idea on the market. You will learn to see if it really is a business opportunity and to validate it through different tools and experiments such as: prototypes, interviews, customer development, Business Model Canvas, market potential, and minimum viable products (MVP).

Agile methodologies

We will learn the values and principles that govern the so-called agile methodologies such as SCRUM or QRM for the development of projects and the organization of processes.

Qualification obtained

Once you have passed the program, you will be awarded the degree of Curso de Postgrado en Innovación y Design Thinking, issued by Pompeu Fabra University.


The program is designed by Susana Domingo, director of the area of entrepreneurship and strategy at UPF-BSM. The faculty is made up of experts in the area of innovation dedicated to consulting, entrepreneurship, new business models, and other relevant and well-known projects within the Barcelona innovation hub.

Academic directors

Susana Domingo Pérez

Head of the Strategy and Entrepreneurship Area
Senior Lecturer BSM


Fàtima Vidal Ayuso

Teaching Assistant BSM


Xavier Marcet Gisbert

Adjunct professor BSM

  • Fátima Vidal Ayuso
    Teaching Assistant of Strategy at UPF Barcelona School of Management. Master in Financial and Accounting Management from UPF-BSM. Bachelor of Business Administration from the University of Dresden and Degree in Marketing and Market Studies from the UOC.
  • Alfons Cornella
    The Institute of Next and Infonomia Founder. Innovation consultant.
  • Xavier Marcet
    President at LTC Lead to Change (LTC Project), strategic innovation consultancy firm. Bachelor in History from the Autonomous University of Barcelona.
  • Christian Rodriguez Fornos
    Serial entrepreneur. Founder of BYHOURS, Urban Secretsm Netip Consulting, Chocolate Studio, among others. Board Member at Barcelona Tech City and Hawkers Group. Professor and university mentor on innovation and digital ecosystems.
  • Bet Matoses
    Expert in Service Design and Design Thinking, specialized in the design of brand, product, and service strategies with a completely digital approach. Bachelor's Degree in Political Sciences and Administration from Pompeu Fabra University and Degree in Industrial Design from IED.
  • Miquel Angel Oliva Sans
    Expert in innovation, business strategy, and organization. Founder and General Director of the FUNDACIÓ PRIVADA PER A la CREATIVACIÓ® (
  • Marina Vall
    Usability, accessibility, and user experience (UX) specialist. UX Designer at Adevinta. Has been UX Lead at Accenture Interactive, UX Manager at RocaSalvatella, and Senior UX Designer at FC Barcelona.
  • Susana Ezquerro
    Project Management and Entrepreneurial Communities at Peninsula Corporate innovation. Degree in Information Sciences UAB. Executive Master in Innovation in EOI. Master in Social Innovation at LH. Specializations in Design Thinking, Corporate Creativity, and Innovation.


At the UPF Barcelona School of Management we are committed to a flexible and dynamic online model, which aims to place the participant at the centre of the process so that they are the owner of their learning process.

To facilitate day-to-day management and the achievement of your academic goals, the program is structured into subjects, with which you will acquire knowledge, and instrumental and aptitude skills.

All this, while having 24/7 access to the virtual environment so that you can organize your study without schedules and at your own pace. In this way, you can combine it with your work and personal life, making the most of the time you have for it.

Show video


Innovation project

Desarrollarás un proyecto de innovación en todas sus fases, definición, ideación, prototipado y testeo, aplicando cada una de las metodologías de innovación para obtener un producto final específico y tangible. 


Didactic and interactive teaching materials

Various materials and formats will make your experience more motivating: videos, case studies, tests, content maps, and downloadable resources. These materials are designed and updated periodically by professionals and experts in the field, so that they put at your disposal the latest knowledge to take your career to the next level.


Active and collaborative learning

Participation and discussion with your classmates and teachers are essential and enriching for the collaborative learning process. We will provide you with different tools and ways to connect, such as videoconference classes, discussion forums, and coffee-forums to encourage the exchange of ideas and networking.


Personalized support

To make your experience more tangible and immediate, you will have the support of fundamental people such as the teacher or expert tutor, who will guide you in consulting the subjects in the program and the program manager who will support you in the monitoring and general operation of the course.


A wide range of assessment methods will be used to evaluate the learning and acquisition of skills, such as:

  • Participation in the activities proposed within the virtual classroom.
  • Individual work and knowledge tests.
  • Team work.


The learning process is characterized by its flexibility, since, in the virtual learning environment, the structure of the school calendar and the diversity of multimedia resources which are made available to the student allows them to acquire knowledge in a self-regulated manner.

The support of the teaching staff and interaction with classmates is carried out by making use of a wide variety of communication channels that facilitate proximity and didactic dialogue. 


Professional Future

The Online Postgraduate Course in Innovation and Design Thinking will give you the practical knowledge necessary to implement an innovation project in any sector or company. At the end of the program you will have a range of methodologies and tools for the optimization of new processes, products, and services and also for the development of new business models and new user experiences. In addition, you will learn the key points of agile project management and the mechanisms to ensure their success through the Lean Startup.

Student profile

The Postgraduate Course in Innovation and Design Thinking brings together professionals from various academic and professional profiles, whose interest is disruptive or incremental innovation. You can share experiences with professionals with more than 10 years of experience in consulting, marketing, business, change management, and entrepreneurship, among others.


Average age


Average number of years of professional experience


Training in Business and Business Administration


Engineering training


Training in Marketing, Communication, and Social Sciences

Career opportunities

You will be able to count on the Talent UP professional management and development program from the Professional Careers service, a training complement designed to increase the value and positioning of our students in the professional market. This program provides you with tools, knowledge, and resources, through individual career advice, training activities, company events, and career opportunities.

  • Innovation Consultant
  • Innovation Manager
  • Service Design Consultant
  • Design Thinking Consultant
  • Research, Development, and Technological Innovation Agencies
  • User Experience Consultant
  • Entrepreneurship consultant
  • Digital Transformation Consultant

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

You need to be a university graduate.

Other candidates and students without the required university degree may take part in the selection process of the school by virtue of their academic or professional merits, and the place of work they occupy. Upon passing the program, they will receive a certificate of completion issued by the UPF Barcelona School of Management.

How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through the following form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Application rounds are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Registration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 3342.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Grants and discounts


Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

In addition, UPF Barcelona School of Management collaborates with various banks and financial entities which provide study loans on favorable terms. For more information you can contact any of the following links (in Spanish).

Note, however, that in order to benefit from these special conditions you must have a NIE if you are not a European Citizen. Therefore, UPF Barcelona School of Management strongly recommends international students to seek first for students loans at bank entities of their country of origin, or to search for funding opportunities through international entities.

The Agency for Management of University and Research Grants of Catalonia (AGAUR, in Spanish) also offers loans to university students with legal residence in Catalonia through the PREPOST program.

Application for admission
You are applying for admission to the program:
Online Postgraduate Course in Innovation and Design Thinking
Modality: Distancia
Language: Spanish
Price: 2600
Admission fee: 120
We will deduct this amount from the total registration fee if your application is accepted. If your application is rejected, we will reimburse you.

Online Postgraduate Course in Innovation and Design Thinking