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- About UPF-BSM
In a world that is increasingly digital and with fewer borders, communication represents a pillar of organizations, with a transversal role that affects brand, story, reputation, and people. The Postgraduate in Corporate Communication prepares people who want to play an active role in the development of these functions in all types of companies.
The Postgraduate in Corporate Communication prepares you for managing communication in companies, organizations, institutions, and entities from very diverse sectors. The program will teach you about a great variety of techniques and platforms within the sphere of communication that will place you in a privileged position to apply for positions with an ever-increasing projection and responsibility.
With a very practical and participatory methodology, you will learn to develop a communication plan throughout the course that integrates different aspects such as message creation, content strategy, internal communication, crisis management, organization of events, and social and ethical responsibility. You will explore the possibilities of the different tools, platforms, and technologies. And you will grow your personal and professional communication skills.
All this under the guidance of teachers and communication professionals with extensive experience, and with the collaboration of different companies that allow participants to work on real communication cases.
Why choose this program
Consolidated track record
The Postgraduate Course in Corporate Communication was taught for the first time in 1997. Over the years it has trained hundreds of professionals from around the world, continually adapting to the evolution of the profession and the needs of the market.
Gain access to a 100% professionalizing program
It has a teaching staff made up of professionals who are, in turn, experienced teachers and who share their day-to-day knowledge and their valuable reflections, the result of many years of practice.
Mentored final project
The Postgraduate Final Project integrates the knowledge acquired in the main subjects in order to provide solutions for an organization. Each student is assigned a mentor to guide them on their project and challenge their ideas and thinking.
Undertake professional internships
The long history of the program means you have a consolidated program of professional internships for those profiles that need to gain experience.
Who is it for?
The Postgraduate in Corporate Communication is aimed at university graduates of any speciality who want to expand and update their professional potential in this field.
For people without initial experience, the program offers the opportunity to specialize and professionally enter the field of corporate communication.
For expert professionals, the program represents a key moment for updating knowledge and systematizing the acquired experience which places them at an optimal point to boost their career.
Curriculum
The Postgraduate in Corporate Communication is structured into 9 subjects and a Postgraduate Final Project that is developed throughout the course. The program focuses on essential communication skills and has the communication plan as its common thread.
This postgraduate course is part of the curricular itinerary of the Master in Corporate and Strategic Communication.
Corporate Communication
Note on the Curriculum
Complementary activities
The Postgraduate Course in Corporate Communication also includes the possibility of participating in practical activities and activities for personal and professional growth such as:
- UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.
This module extends throughout the academic year and is made up of 3 areas of knowledge that constitute the identity traits of the UPF-BSM: Communication; Entrepreneurship and Innovation; and Planetary Well-being and Humanities.
All the subjects of the BSM Inside module are 100% online and have been designed as self-learning subjects: from the first day of the subject until the end of the term you will have all the teaching materials available on the eCampus and you can work with the material and the different activities that it contains at your own pace, according to your availability and in a self-organized way.
Qualification obtained
Once you have passed the program, you will receive the following electronic degree certification (eTítulo©): Specialization diploma in Corporate Communication, awarded by Pompeu Fabra University. The eTítulo© will be issued in Catalan, Spanish and English.
The electronic degree certification (eTítulo© ) is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.
Faculty
The Postgraduate in Corporate Communication is a professionalizing program. It has a teaching staff made up of professionals who are, in turn, experienced teachers and who share their knowledge and valuable reflections, the result of many years of practice.
Faculty
Collaborating faculty
- Belén Badia
Chief People & Culture Officer at Uriach, with responsibility for the global management of People, Communication and IT. Degree in Psychology from the University of Barcelona.Anna Teixidó Jefa del Gabinet de Relacions Externes i Protocol de l'Oficina del President de la Generalitat de Catalunya. Raymond Torrents Fundador i CEO de Torrents & Friends. - Josep Maria Brugués
Consultant specialized in corporate and crisis communications. He holds a degree in Information Sciences from the Universidad Autónoma de Barcelona and a postgraduate degree in Public Relations from the University of Washington at Seattle (USA). - Santiago Cabrera
Founder and CEO of Solo Advertising. Degree in Information Sciences from the Universidad Autónoma de Barcelona. Master in Marketing from ESADE (1988). - Joan Còdol
General Director of Projects and Events of Focus Group. - Anna Diloy
Director of Tinkle Consultants Barcelona. Degree in Journalism from Pompeu Fabra University. - Carles Fabró
Head of the Palau de Pedralbes in Barcelona of the Generalitat de Catalunya. Former Head of the Office of External Relations and Protocol of the Office of the President of the Generalitat de Catalunya. - Ariel Guersenzvaig
Independent consultant. PhD in Design Theory from the School of Management and Law at Southampton University. Head of the Graphic and Interactive Design Area of the School of Design and Engineering Elisava. Director of the Master in Design and Project Management for Internet at Elisava. - Samanta Júdez
General Manager of DDB Spain. Degree in Advertising from the Universidad Autónoma de Barcelona. Professor of Communication at the University of Barcelona. Former head of Advertising Research at Ipsos. Master in Internet Business and PDG by IESE. - Aurora Masip
Journalist and communications consultant. Degree in Journalism from Pompeu Fabra University. Former Director of Communications at the Blood and Tissue Bank. Former spokesperson for the Government of the Generalitat de Catalunya. - Mich Micenmacher
Communication consultant and professor at Elisava. - Ferran Pastor
Public relations manager of Futbol Club Barcelona. - Eva Pedrol
Senior Director at LLYC Barcelona, where she leads the area of Corporate Communication and Crisis and Risks. Master in Communication Management from UPF-Barcelona School of Management. She has worked at the EFE news agency and at the UNICEF Regional Office for Latin America and the Caribbean. - Víctor Puig
Founder and director of the online marketing and communications agency Zinkdo Digital and Vice President of Consultancy & Content Services at Adsmurai. - Núria Rodríguez
Head of the Office of External Relations and Protocol of the Department of Economy and Finance of the Generalitat de Catalunya. - Anna Sánchez
Director of the brand area at Atrevia. Degree in Information Sciences from the University of Barcelona. - Anna Teixidó
Head of the External Relations and Protocol Office of the Office of the President of the Generalitat de Catalunya. - Raymond Torrents
Founder and CEO of Torrents & Friends.
Methodology
The Postgraduate in Corporate Communication has an eminently practical approach and is aimed at promoting active learning.
The teachers are active professionals with extensive teaching experience which guarantees a high level of teaching. We also have, on an occasional basis, guests and experts who provide complementary views from different fields and sectors. During the course, lectures are combined with case methods, presentations made by the students, role-playing games, and workshops.
100% professionalizing
You will learn under the guidance of a teaching staff made up of active professionals with extensive professional and teaching experience.
Practical and participatory methodology
The program combines lectures with real and current practical cases, workshops, and role-playing sessions.
Undertake a postgraduate final project
The Postgraduate Final Project integrates the work carried out for the main subjects related to the same organization. The Communication Plan is the common thread and includes elements of internal communication, crisis communication, content strategy, and use of social networks.
Project mentoring
Each student is assigned a mentor who will act as a guide for their project and challenge the student's thinking and ideas.
Evaluation
The Final Postgraduate Project and its defence before a committee is one of the pillars of the program's evaluation system, along with the work and activities (individual or team) that are commissioned in the different subjects, multiple choice exams, and class attendance.
Tools
The On-Campus&Live methodology allows you to follow the program in person and also remotely.
In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students (a maximum of 15 places per course) will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.
Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems, and professional simulations allow the student to connect theory and practice, acquire advanced skills, and achieve learning which is transferable to the job. The face-to-face modality is enriched with elements of online programs (virtual learning environment, multimedia resources, among others) so that the learning experience of the two subgroups is equally satisfactory.
You will have:
- Master's or postgraduate work to learn by doing
- A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
- Digital resources to achieve transversal skills
- Interdisciplinary activities and workshops
- Digital resources and audiovisual blocks for online learning
- Active methodologies for transferable learning
Professional Future
The Postgraduate in Corporate Communication brings together students from all over the world who want to direct or further their professional career towards the field of corporate communication.
This training has a clearly practical and professional orientation that will provide you with the necessary tools and skills to develop quality work in the field of business communication.
Student profile
The postgraduate program brings together students from many backgrounds. Participants with studies in Communication, Journalism, Advertising, Marketing, and Public Relations stand out, but also Law, Political Science, Philologies, and Business Administration, among others.
The program has a great reputation internationally.
Average age
Average number of years of professional experience
International students
Career opportunities
The Postgraduate in Corporate Communication provides the knowledge and skills necessary to develop your professional career in the field of corporate communication, either in the communication department of a company, or in communication agencies and consultancies.
Includes extracurricular internships.
- Communication and Strategy Department
- Public/External Relations Management
- Institutional Relations Management
- Internal Communication Management
- Head of Communication and Strategic Projects
- Head of Press/Media Relations
- Head of Digital Projects
- Community Manager
Grants, scholarships and financing
Scholarships
The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.
Grants and discounts
UPF Partner Latinoamerican Universities Discount
If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).
*Discount not compatible with other scholarships, discounts and reductions.
Funding
Financing simulator
You can choose how to finance your studies by consulting our simulator.
Collaborating entities
In addition, we collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links.
CaixaBankBBVACaixa d'EnginyersAGAUR