Online Postgraduate in Technological Innovation in Sports

Digital transformation is a prominent fact in the sporting sphere. Throughout the course, you will learn how to make the most of the new technologies being applied to the sector.

  • Technology and Sports
  • eSports
  • Sports Transformation
Next edition
Classes start
10 March, 2021
Program ends
20 July, 2021
ECTS credits
2100 €

The Online Postgraduate Course in Technological Innovation in Sports is a unique course in the market. With the aim of learning about new applications of technology in this sector with a strategic view, you will learn mechanisms for data collection to turn them into valuable information for your company and in this way impact your user.

Sports entities and companies increasingly demand the intervention of professionals with extensive knowledge of the industry combined with key skills in technology applied to problem solving and decision-making.

With the Online Postgraduate in Technological Innovation in Sports you will analyse how technology has modified the way of measuring the performance of athletes and fans of sports events, and you will become an expert in using new mobile devices in the sports sector and take advantage of them in your business.

Electronic video games constitute an ecosystem of growing interest to all stakeholders and inevitably attract more and more attention and income from sports sponsors. To take advantage of this trend, you will learn under the guidance of professionals in the sector to analyse and implement e-Sports in your market and adapt them to the business model of your company.

Why choose this program


Experts in the sports sector

The teaching team is made up entirely of professional experts in the sporting sphere, with proven teaching experience, together with specialists in the analysis of digital and technological transformations in the sector.


Streaming sessions

Every week you will have live webinars by active professionals in the sports sector that will explain the new trends in eSports, new sports business models and how their companies are experiencing this transformation.


Direct application

With teachers who are also expert professionals, you will be able to test your knowledge through the debate and development of practical and real cases of sports companies.

Who is it for?

The Online Postgraduate Course in Technological Innovation in Sports is aimed at university graduates with knowledge of the sports sector who want to acquire skills and abilities for the application of technology in the industry or develop their own company or start-up.

Admission and enrolment


The course is divided into 5 main subjects that, in turn, include more specific content on technological innovation in sport.

Technology and Sports
The rules that govern the functioning of the digital world
Business models. Trends
Models of adoption of new technologies. The S curve
Digital business in sports
Online sales tools: ecommerce and ticketing
Fan Relationship Management
The age of content
The digital transformation of sports entities and companies
Design of a digital transformation process
The contracting of technological services
Main cost elements of technological projects
Business Intelligence
Big Data in Sports
Analysis tools and data providers
Sports data acquisition and management
Exploitation of databases, and analysis and presentation of results
Case studies
eSports (electronic games)
The ecosystem of electronic video games and sports video games
Evolution and sports structure of the competitive video game
Socio-economic context of the eSports industry
Regulatory framework for electronic video games
The competition
Communication and marketing
Club management and professional team management
Content management: models and platforms
Case studies
Entrepreneurship and business creation
The art of entrepreneurship
The startup ecosystem
From the idea to the business model and the creation of companies
New business models
Business Model Canvas. Learn Startup
Funding sources and investment rounds
Entrepreneurial success stories in the sports sector
Innovation and creativity
Managing creativity and innovation
The development of creative thinking
Design thinking. Empathizing. Person and customer journey map
Design thinking. Define and create. Ideating by analogies and SCAMPER
Design thinking. Prototypes and tests. Design of experiments. Iterate or pivot
Models of disruptive and exponential innovation

Qualification obtained

Once you have passed the program, you will be awarded the degree of Curso de Postgrado en Innovación Tecnológica en el Deporte, issued by the Pompeu Fabra University.


Connected with the world of sports, the professors of the Online Postgraduate Course in Technological Innovation in Sports will offer you the knowledge and tools necessary to specialize in a fast developing sector.

Academic directors

Carles Murillo Fort

Academic Director


Xavier Moya Illa

Teaching Assistant BSM


Xavier Moya Illa

Teaching Assistant BSM

  • Xavier Boixeda Gesture
    Telecommunications engineer for RamonLull University and PDD for IESE.
    Responsible for development projects of FC Barcelona sports facilities.
  • Federico Winer
    Director of business development in Europe and head of sales of STATS.


 At the UPF Barcelona School of Management we are committed to a flexible and dynamic online model, whose aim is to place you as a participant at the centre of the process allowing you to be the owner of the development of your learning.

In order to facilitate your day-to-day management and the achievement of academic objectives, you will have 24/7 access to the virtual environment so that you can organize your study without schedules and at your own pace.

In this way, you will acquire knowledge, and instrumental and aptitude competencies combining training with your work and personal life, making the most of the time you have for it. 


Interactive teaching materials

Various materials and formats will make your experience more motivating: videos, case studies, content maps and downloadable resources. Designed and updated periodically by professionals and experts in the field, they put at your disposal the latest knowledge, skills, and tools to take your career to the next level.


Active and collaborative learning

Participation and discussion with your classmates and teachers are essential to the collaborative learning process. We will provide you with various tools such as the Discussion Forum, where you can propose new topics for debate, comment on and answer questions presented by the teacher or respond to interesting comments.


Streaming sessions with experts

Through videoconference sessions with the expert teacher or special guests, you will be able to ask questions, discuss your learning and connect in real time as if you were all in the same place. To ensure the flexibility of the training, we record the sessions so that you can refer to them if you have not been able to connect.


Personalized support

You will have the support of an expert tutor who will guide you through each module and didactic unit; the help of the co-ordinator and the program manager in the delivery of activities, qualifications, management of procedures, or access to services; and the career advisor's guide in enhancing your personal brand and seeking career opportunities.


The learning process is characterized by its flexibility, since, in the virtual learning environment, the structure of the school calendar and the diversity of multimedia resources which are made available to the student allows them to acquire knowledge in a self-regulated manner.

The support of the teaching staff and interaction with classmates is carried out by making use of a wide variety of communication channels that facilitate proximity and didactic dialogue. 


Professional Future

Supported by active professionals in the sports sector, using a practical approach and unique content, the Online Postgraduate in Technological Innovation in Sports will help you develop all the necessary skills for the transformation, management, and analysis of any sports company that wants to grow using current technological trends.

Student profile

The Online Postgraduate Course in Technological Innovation in Sports is aimed at university graduates with knowledge of the world of sports who want to acquire skills and abilities to apply technology to the industry or develop their own start-up.

Career opportunities

With the Online Postgraduate Course in Technological Innovation in Sports, you will be able to work in any sports multinational, club, or federation, where you will develop the organization's digital transformation strategy in response to the new challenges in this sector. You will also be able to lead innovation and creativity projects.

  • Specialist in new sports technologies
  • External sports business consultant
  • Market analyst and new business models
  • Data analyst
  • Start-up Creator
  • Sports Start-up Advisor

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

In order to access the Online Postgraduate Course in Technological Innovation in the Sports Industry, you need to have a university degree or a higher degree.

Those participants who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must prove that they have at least a B2 level of Spanish (Common European Framework of Reference), as well as fluently take part in a personal interview with the academic director, if necessary. In case of not showing fluency in oral comprehension, additional certifications or tests may be requested that allow adequate and sufficient monitoring of the sessions.

How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through the following form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Application rounds are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Registration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 3348.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Grants and discounts


Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

In addition, UPF Barcelona School of Management collaborates with various banks and financial entities which provide study loans on favorable terms. For more information you can contact any of the following links (in Spanish).

Note, however, that in order to benefit from these special conditions you must have a NIE if you are not a European Citizen. Therefore, UPF Barcelona School of Management strongly recommends international students to seek first for students loans at bank entities of their country of origin, or to search for funding opportunities through international entities.

The Agency for Management of University and Research Grants of Catalonia (AGAUR, in Spanish) also offers loans to university students with legal residence in Catalonia through the PREPOST program.

El programa tiene financiación con Zänk

Application for admission
You are applying for admission to the program:
Postgraduate Course Online in Technological Innovation in Sports
Modality: Distancia
Language: Spanish
Price: 2100
Admission fee: 120
We will deduct this amount from the total registration fee if your application is accepted. If your application is rejected, we will reimburse you.

Online Postgraduate in Technological Innovation in Sports