Summer School

Program curriculum and final degree

Program Curriculum


Courses are divided between essential and elective courses:


Creativity, Innovation and Entrepreneur Skills

o    Principles of Innovation and Business Creation

o    Entrepreneurship Basics

o    Technology and Creativity

Global Business without borders: Traditional and Sharing Economy

o    International Opportunities

o    Negotiation and sales techniques

o    Business Operations and e-Business

o    Principles of Accounting

Soft Skills

o    Design Thinking

o    Storytelling

o    Public Speaking

Analytics & Big Data for Decision Making

o    Business Intelligence

o    Measuring the business

o    Big and small Data Management


Electives (choosing one of the three):

Sports Management

o    Football and the Economy

o    Sports Sponsorship

o    Media and Sports

Marketing & Communication Tools

o    Marketing Plan

o    Marketing in a Digital World

o    Global Brand’s Management

The World of Finance

o    Financial Analysis

o    Corporative Valuation

o    Investments

Final Degree

Upon completing the program, you will receive a certificate issued by UPF Barcelona School of Management.