eSports: an opportunity for sports companies


Classes taught in:
Start of classes:
30 March 2020
End of program:
02 April 2020
Class times:

Monday 30 and Tuesday 31 March and Wednesday 1 and Thursday 2 April, 5-9 pm

Tuition fees:

While audiences of eSports in Spain have outgrown those of traditional sports such as basketball, the internet has also changed the way in which we play videogames, generating business opportunities for sports companies, clubs and brands linked to the world of sports.

Under the guidance of Federico Winer, an expert and leader in the sector, the program analyses the keys to capitalising on the market of eSports, a business growing at an impressive rate and that may soon be worth around half a million euros.

By means of a theoretical section and various practical cases, this Executive Education program covers:

  • The concept of eSports
  • The different modes of competition
  • The business generated by eSports
  • eSports as an engagement tool for companies, brands and clubs


  • Get to know the world of eSports
  • Understand their growth
  • Discover business opportunities within eSports in the market of sporting events or in that of sports themselves

Who is it for?

Professionals from companies in the sporting sector in a wide sense: sports clubs, fitness clubs, brands, etc.

Director of Studies

Fedrico_WinerFederico Winer, with a BA in Humanities from the Open University of Catalonia and an EMBA from EADA, is also a tutor at various leading international schools and has worked in companies such as SAP, T-Systems, Hewlett-PackardSTATS, LLC, FOX Sports, RTVE, Cadena SER and Radio Marca.