Online specialization course in eSports

The cross-cutting nature of sport is increasingly evident in different sectors. One of these is the world of video games. In this course you will learn about the eSports ecosystem, the role of game owners, competition organizers, sponsors and players, as well as the rules that regulate them.

  • eSports
  • Sports Marketing
  • Sports Management
Next edition
Classes start
12 May, 2021
Program ends
01 June, 2021
ECTS credits
450 €

Video games have been around for many years. Initially there were single-player video games, which ran on computers or consoles, and competitions and meetings between players have been organized ever since. The appearance of multiplayer and connected video games over the Internet prompted the emergence of structured competitions and the creation of a new sector: eSports. We will explore and analyse how video games have evolved since the beginning and how some of them have helped to create eSports –video game competitions that take place on a regular basis, are broadcast on the Internet and on television platforms with audiences similar to those of many sports, filling stadiums around the world. W

We will learn about the different actors in the ecosystem:

  • Publishers, those who control the IP of the video game
  • Tournament organizers
  • The teams participating in the competitions, as well as their players
  • The platforms on which the competitions are broadcast
  • The brands involved in the ecosystem  

We will analyse the relationship model between all the actors, the business model and the future challenges of this new sector that continues to grow every year and that is creating new professions in a digital environment hitherto unknown by the majority of the population but which form part of the lifestyle of young people today. 

By the end of this course, participants will be able to answer the following:

  • What are eSports? 
  • What is the eSports ecosystem?
  • What is the role of video game owners? 
  • What is a tournament organizer and how are competitions structured?
  • How does an eSports team work?
  • What is the business model of the different agents?  
  • What challenges do eSports face?  
  • How are eSports regulated?

Once you have completed the program, you will be awarded the certificate of Curso en eSports, issued by the UPF Barcelona School of Management.

Why choose this program


Practical approach and applied view of eSports

The course delves into all facets of this new ecosystem characterized by an activity that is increasingly prevalent in our society: electronic video games (eSports). The program content adopts a practical approach to the study of this phenomenon from the point of view of the relationships between the different stakeholders and the ways in which new business opportunities are created.


Expand your training at the end of the course


This course entitles you to transfer 3 ECTS toward the Online Master in International Business.


Adapted to you

Its online methodology gives you the flexibility to cover its content and undergo the necessary evaluations at your convenience.



You will be in permanent contact with lecturers and classmates through the forum and webinar sessions, where you can ask questions, share experiences and generate new contacts.


Prestigious qualification

You will obtain a qualification endorsed by the international prestige of Pompeu Fabra University which will allow you stand out and take on new professional challenges.

Who is it for?

The course is aimed at graduates in business sciences, business administration, economics and the like, graduates in law, public relations, advertising, journalism and communication and, in general, anyone who wants to explore a future career in brand management and sponsorship in the entertainment sector and the sports industry.

Admission and enrolment



The teaching staff of this online specialization course is made up of academics and professionals from the field of sports marketing.


Xavier Moya Illa

Teaching Assistant BSM

  • Federico Winer
    Director of Business Development in Europe and responsible for the sales strategy of STATS for Sport Content in the region


At UPF Barcelona School of Management we are committed to a flexible and dynamic online model whose objective is to place you at the heart of the process so that you have control over the way you learn.  

To help you with your day-to-day management and to achieve your academic goals, you will have 24/7 access to the virtual environment so you can study at your own pace without a fixed timetable.

This will allow you to acquire key knowledge and skills while combining your education with your work and personal life, allowing you to make the most of the time you have available.  


Interactive teaching resources

Resources in different formats will provide you with a more motivating experience: videos, interactive material, links and downloadable resources. Designed and updated periodically by professionals and experts in the field, putting the latest knowledge, skills, and tools at your fingertips so you can take your career to the next level.


Collaborative learning

Participation and discussion with your classmates and lecturers are essential to the learning process. We will provide you with various resources such as the Forum, where you can propose new topics for debate, comment on and answer questions asked by the lecturer or respond to interesting comments.


Streaming sessions with experts

Videoconferences sessions with the expert lecturer or special guests will allow you to ask questions, discuss what you have learned and connect in real time as if you were all in the same place. To guarantee flexibility, we will record the sessions to make them available to you for subsequent consultation.


Personalized support

You will have both the support of the expert lecturer, who will guide you through the contents and answer your questions, as well as the program manager who will accompany you in the day-to-day running of the program and facilitate access to the different services.


The course is evaluated based on the result of participation in the programmed practical activities and a discussion forum. The activities are evaluated through a rubric system that guides each activity and, in turn, leads to a score accompanied by comments for each participant on their areas for improvement. This system is seen as a complementary tool that helps ensure the set goals and skills of the course are achieved.


The learning process is characterized by its flexibility, since, in the virtual learning environment, the structure of the school calendar and the diversity of multimedia resources which are made available to the student allows them to acquire knowledge in a self-regulated manner.

The support of the teaching staff and interaction with classmates is carried out by making use of a wide variety of communication channels that facilitate proximity and didactic dialogue. 


Professional Future

Admission and enrolment

El procés d'admissió i matrícula a aquest curs consta d'uns passos senzills.

Who can apply?

The online specialization courses are aimed at professionals who want to acquire new specific skills to expand their knowledge and improve their professional career.

How to apply?

To enrol in this program, you must read and accept the Contract Terms and Conditions and fill in the registration form.

The following steps need to be taken to register for the course:

1. Fill in the admission application form. You will receive a username and password to access the eSecretaría platform.
2. On the platform, upload a scanned copy of your ID (both sides).
3. Go to the "Enrolment" section to pay for the course by credit card or bank transfer.

In certain cases, additional documentation may be requested. 

The application is subject to the availability of places.

Application for admission
You are applying for admission to the program:
Specialization in eSports
Modality: Distancia
Language: Spanish

Online specialization course in eSports