Webinar: Omnicanality, key strategy for organizations

Date:
25/06/2020
Time:
from 10:00 h to 11:00 h
Place:
via streaming
Contact email:
alumni@bsm.upf.edu

Cycle to Rethink Management: OMNICANALITY

#RethinkingManagement #UPFBSMdesdecasa

The experience we are living with the COVID-19 crisis has triggered contacts between people remotely by enhancing digital channels. This is leading organizations to thoroughly review their digital strategies, seeking to continuously track all contacts that the customer maintains with the organization.

The challenge is to ensure a long-term relationship with customers through a unified and consistent experience, based on the customer journey.

On Thursday, June 25, at 10 am, Carolina Luis Bassa, professor-researcher and director of the Academic Marketing area of ​​the UPF-Barcelona School of Management will analyze why many organizations are betting on omnichannel strategies due to the lockdown produced by the COVID-19 and we will understand how omnichannel strategies are gaining new value for brands and are becoming key pieces to create consumer experiences and offset, through online presence, the inevitable impact that the decline in offline sales will have.

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